Market-Based Management Upplaga 6
Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.
This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.
Upplaga: 6e upplagan
Utgiven: 2012
ISBN: 9780130387752
Förlag: Pearson
Format: Häftad
Språk: Engelska
Sidor: 576 st
Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.
This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.
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