Managing Corporate Social Responsibility: A Communication Approach; W. Timothy Coombs, Sherry J. Holladay; 2011
Managing Corporate Social Responsibility: A Communication Approach; W. Timothy Coombs, Sherry J. Holladay; 2011

Managing Corporate Social Responsibility: A Communication Approach Upplaga 1

av W. Timothy Coombs, Sherry J. Holladay

  • Upplaga: 1a upplagan
  • Utgiven: 2011
  • ISBN: 9781444336290
  • Sidor: 200 st
  • Förlag: John Wiley & Sons
  • Format: Häftad
  • Språk: Engelska

Om boken

Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model Discusses ways to maximize the use of social media and traditional media throughout the process Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA. Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business

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Mer om Managing Corporate Social Responsibility: A Communication Approach (2011)

I september 2011 släpptes boken Managing Corporate Social Responsibility: A Communication Approach skriven av W. Timothy Coombs, Sherry J. Holladay. Det är den 1a upplagan av kursboken. Den är skriven på engelska och består av 200 sidor. Förlaget bakom boken är John Wiley & Sons som har sitt säte i Hoboken.

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Referera till Managing Corporate Social Responsibility: A Communication Approach (Upplaga 1)

Harvard

Coombs, W. T. & Holladay, S. J. (2011). Managing Corporate Social Responsibility: A Communication Approach. 1:a uppl. John Wiley & Sons.

Oxford

Coombs, W. Timothy & Holladay, Sherry J., Managing Corporate Social Responsibility: A Communication Approach, 1 uppl. (John Wiley & Sons, 2011).

APA

Coombs, W. T., & Holladay, S. J. (2011). Managing Corporate Social Responsibility: A Communication Approach (1:a uppl.). John Wiley & Sons.

Vancouver

Coombs WT, Holladay SJ. Managing Corporate Social Responsibility: A Communication Approach. 1:a uppl. John Wiley & Sons; 2011.

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