Managing Corporate Social Responsibility: A Communication Approach; W. Timothy Coombs, Sherry J. Holladay; 2011
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Managing Corporate Social Responsibility: A Communication Approach Upplaga 1

av W. Timothy Coombs, Sherry J. Holladay
Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR.

Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiativesEmphasizes stakeholder engagement as a foundation throughout the CSR Process ModelDiscusses ways to maximize the use of social media and traditional media throughout the processOffers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA.Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business
Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR.

Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiativesEmphasizes stakeholder engagement as a foundation throughout the CSR Process ModelDiscusses ways to maximize the use of social media and traditional media throughout the processOffers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA.Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business
Upplaga: 1a upplagan
Utgiven: 2011
ISBN: 9781444336290
Förlag: John Wiley & Sons
Format: Häftad
Språk: Engelska
Sidor: 200 st
Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR.

Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiativesEmphasizes stakeholder engagement as a foundation throughout the CSR Process ModelDiscusses ways to maximize the use of social media and traditional media throughout the processOffers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA.Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business
Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR.

Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiativesEmphasizes stakeholder engagement as a foundation throughout the CSR Process ModelDiscusses ways to maximize the use of social media and traditional media throughout the processOffers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA.Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business
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Om Managing Corporate Social Responsibility: A Communication Approach (2011)

I september 2011 släpptes boken Managing Corporate Social Responsibility: A Communication Approach skriven av W. Timothy Coombs, Sherry J. Holladay. Det är den 1a upplagan av kursboken. Den är skriven på engelska och består av 200 sidor djupgående information om övrigt. Förlaget bakom boken är John Wiley & Sons som har sitt säte i Hoboken.

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