Introduction to Marketing; Carl McDaniel, Joseph F. Hair, Charles W. Lamb; 2010

Introduction to Marketing Upplaga 11

av Carl McDaniel, Joseph F. Hair, Charles W. Lamb
With its engaging presentation of concepts, "Introduction to Marketing, 11e, International Edition", will give students the ability to recognize how much marketing principles play a role in their day-to-day lives. Your students experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. With coverage of current marketing practices and exciting new features, McDaneil, Lamb, and Hair's "Introduction to Marketing, 11e, International Edition", will have students saying, 'Now that's marketing'.
With its engaging presentation of concepts, "Introduction to Marketing, 11e, International Edition", will give students the ability to recognize how much marketing principles play a role in their day-to-day lives. Your students experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. With coverage of current marketing practices and exciting new features, McDaneil, Lamb, and Hair's "Introduction to Marketing, 11e, International Edition", will have students saying, 'Now that's marketing'.
Upplaga: 11e upplagan
Utgiven: 2010
ISBN: 9780538754873
Förlag: South-Western Cengage Learning
Format: Häftad
Språk: Engelska
Sidor: 804 st
With its engaging presentation of concepts, "Introduction to Marketing, 11e, International Edition", will give students the ability to recognize how much marketing principles play a role in their day-to-day lives. Your students experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. With coverage of current marketing practices and exciting new features, McDaneil, Lamb, and Hair's "Introduction to Marketing, 11e, International Edition", will have students saying, 'Now that's marketing'.
With its engaging presentation of concepts, "Introduction to Marketing, 11e, International Edition", will give students the ability to recognize how much marketing principles play a role in their day-to-day lives. Your students experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. With coverage of current marketing practices and exciting new features, McDaneil, Lamb, and Hair's "Introduction to Marketing, 11e, International Edition", will have students saying, 'Now that's marketing'.
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Om Introduction to Marketing (2010)

I april 2010 släpptes boken Introduction to Marketing skriven av Carl McDaniel, Joseph F. Hair, Charles W. Lamb. Det är den 11e upplagan av kursboken. Den är skriven på engelska och består av 804 sidor djupgående information. Förlaget bakom boken är South-Western Cengage Learning.

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