Integrated advertising, promotion, and marketing communication; Kenneth E. Clow; 2010
Begagnad
Integrated advertising, promotion, and marketing communication; Kenneth E. Clow; 2010
Begagnad

Integrated advertising, promotion, and marketing communicationUpplaga 4

av Kenneth E. Clow

  • Upplaga: 4e upplagan
  • Utgiven: 2010
  • ISBN: 9780138157371
  • Sidor: 480 st
  • Förlag: Upper Saddle River, N.J. Pearson Prentice Hall
  • Format: Häftad
  • Språk: Engelska

Om boken

For undergraduate Advertising and Integrated Marketing Communication courses. This title is a Pearson Global Edition.  The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns. In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry.

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Mer om Integrated advertising, promotion, and marketing communication (2010)

2010 släpptes boken Integrated advertising, promotion, and marketing communication skriven av Kenneth E. Clow. Det är den 4e upplagan av kursboken. Den är skriven på engelska och består av 480 sidor. Förlaget bakom boken är Upper Saddle River, N.J. Pearson Prentice Hall.

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Referera till Integrated advertising, promotion, and marketing communication (Upplaga 4)

Harvard

Clow, K. E. (2010). Integrated advertising, promotion, and marketing communication. 4:e uppl. Upper Saddle River, N.J. Pearson Prentice Hall.

Oxford

Clow, Kenneth E., Integrated advertising, promotion, and marketing communication, 4 uppl. (Upper Saddle River, N.J. Pearson Prentice Hall, 2010).

APA

Clow, K. E. (2010). Integrated advertising, promotion, and marketing communication (4:e uppl.). Upper Saddle River, N.J. Pearson Prentice Hall.

Vancouver

Clow KE. Integrated advertising, promotion, and marketing communication. 4:e uppl. Upper Saddle River, N.J. Pearson Prentice Hall; 2010.

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