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Framework for Marketing Management Upplaga 3
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.
Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.
Upplaga: 3e upplagan
Utgiven: 2006
ISBN: 9780131452589
Förlag: Pearson
Format: Häftad
Språk: Engelska
Sidor: 384 st
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.
Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.
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