E-commerce 2023-2024 : business. technology. society., Global EditionUpplaga 18

For courses in e-commerce. The most up-to-date, comprehensive overview of e-commerce today E-commerce 2021: Business, Technology, and Society is an in-depth introduction to e-commerce with coverage of key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Metaï , TikTokï , Netflixï , YouTubeï , Walmartï and Amazonï illustrate how e-commerce is altering business practices and changing the global economy. The 18th Edition features all new or updated opening, closing, and Insight on cases. Coverage reflects the latest developments in business, technology and society that impact e-commerce, with text, data and tables updated through September 2022.