E-commerce 2014, Global Edition, 10/e Upplaga 10
For the undergraduate and graduate e-commerce course in any business discipline.
The market-leading text for E-commerce.
This comprehensive, market-leading text emphasizes the three major driving forces behind E-commercetechnology change, business development, and social issuesto provide a coherent conceptual framework for understanding the field.
The tenth edition features updates to the text, data, figures, and tables based on the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, comScore, Gartner Research, and other industry sources. All opening, closing and Insight on cases are new or updated.
Upplaga: 10e upplagan
Utgiven: 2014
ISBN: 9781292009094
Förlag: Pearson
Format: Häftad
Språk: Engelska
Sidor: 912 st
For the undergraduate and graduate e-commerce course in any business discipline.
The market-leading text for E-commerce.
This comprehensive, market-leading text emphasizes the three major driving forces behind E-commercetechnology change, business development, and social issuesto provide a coherent conceptual framework for understanding the field.
The tenth edition features updates to the text, data, figures, and tables based on the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, comScore, Gartner Research, and other industry sources. All opening, closing and Insight on cases are new or updated.
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