2 säljare
Customer Relationship Management Upplaga 2
Embraces both the theoretical background and the practical implementation of CRM strategy. Also comprises of elements of marketing, accounting, human resources, information technology and strategic management to ensure that it provides a comprehensive and fully developed introductory text.
Upplaga: 2a upplagan
Utgiven: 2009
ISBN: 9781856175227
Förlag: Routledge
Format: Häftad
Språk: Engelska
Sidor: 500 st
Embraces both the theoretical background and the practical implementation of CRM strategy. Also comprises of elements of marketing, accounting, human resources, information technology and strategic management to ensure that it provides a comprehensive and fully developed introductory text.
259 kr
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