Business-to-business marketing : relationships, systems and communications; Chris Fill; 2004
Business-to-business marketing : relationships, systems and communications; Chris Fill; 2004

Business-to-business marketing : relationships, systems and communicationsUpplaga 4

av Chris Fill

  • Upplaga: 4e upplagan
  • Utgiven: 2004
  • ISBN: 9780273682790
  • Sidor: 400 st
  • Förlag: Financial Time Prentice Hall
  • Format: Häftad
  • Språk: Engelska

Om boken

Business to Business Marketing is written from a marketing management perspective and uniquely integrates key themes in this area. Not only focusing on the nature and characteristics of B2B communications, this book provides an important, though often neglected, bridge between marketing and information systems concepts, within the context of interorganisational relationships. This applied book is orientated to the UK and European markets, although examples are drawn from other regions of the world in order to reflect good practice and the wider global perspective. Business to Business Marketing is geared towards both postgraduate and final year undergraduate students. This book is ideal for those studying Marketing, Marketing with eCommerce, Media and Multimedia Marketing, E-Business, Business Studies, Business Information Systems and MBA programmes in particular. It can also be used for related units in Engineering and Social studies programmes. Students following the CIM’s Professional Diploma – Marketing Communications will also benefit from this book, as well as those taking stand-alone professional B2B marketing seminars.

Åtkomstkoder och digitalt tilläggsmaterial garanteras inte med begagnade böcker

Mer om Business-to-business marketing : relationships, systems and communications (2004)

2004 släpptes boken Business-to-business marketing : relationships, systems and communications skriven av Chris Fill. Det är den 4e upplagan av kursboken. Den är skriven på engelska och består av 400 sidor. Förlaget bakom boken är Financial Time Prentice Hall.

Köp boken Business-to-business marketing : relationships, systems and communications på Studentapan och spara pengar.

Referera till Business-to-business marketing : relationships, systems and communications (Upplaga 4)

Harvard

Fill, C. (2004). Business-to-business marketing : relationships, systems and communications. 4:e uppl. Financial Time Prentice Hall.

Oxford

Fill, Chris, Business-to-business marketing : relationships, systems and communications, 4 uppl. (Financial Time Prentice Hall, 2004).

APA

Fill, C. (2004). Business-to-business marketing : relationships, systems and communications (4:e uppl.). Financial Time Prentice Hall.

Vancouver

Fill C. Business-to-business marketing : relationships, systems and communications. 4:e uppl. Financial Time Prentice Hall; 2004.