Business to Business Marketing
- Utgiven: 2010
- ISBN: 9780077121891
- Sidor: 400 st
- Förlag: McGraw Hill / Europe, Middle East & Africa
- Format: Häftad
- Språk: Engelska
Om boken
Marketing to organisations is a substantial and dynamic sector of marketing, yet its activities are hidden from view for most students. This new textbook opens up this fascinating and important world to readers, clearly explaining the parallels between business to business and consumer marketing, while also emphasising the unique concepts and practices developed for this field.Wim G. Biemans draws from more than two decades’ experience teaching students and training marketing executives, firmly rooting all the concepts in real business contexts to create a fresh and engaging introductory text.
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Mer om Business to Business Marketing (2010)
I mars 2010 släpptes boken Business to Business Marketing skriven av Wim Biemans. Den är skriven på engelska och består av 400 sidor. Förlaget bakom boken är McGraw Hill / Europe, Middle East & Africa.
Köp boken Business to Business Marketing på Studentapan och spara uppåt 46% jämfört med lägsta nypris hos bokhandeln.
Referera till Business to Business Marketing
Harvard
Biemans, W. (2010). Business to Business Marketing. McGraw Hill / Europe, Middle East & Africa.
Oxford
Biemans, Wim, Business to Business Marketing (McGraw Hill / Europe, Middle East & Africa, 2010).
APA
Biemans, W. (2010). Business to Business Marketing. McGraw Hill / Europe, Middle East & Africa.
Vancouver
Biemans W. Business to Business Marketing. McGraw Hill / Europe, Middle East & Africa; 2010.
