Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
- Utgiven: 2004
- ISBN: 9780743249386
- Sidor: 348 st
- Förlag: Gardners Books
- Format: Häftad
- Språk: Engelska
Om boken
The vice-chairman of Prophet Brand Strategy and author of Brand Leadership demonstrates how companies can manage their brands to develop more successful portfolios, discussing the necessary steps for creating a well-articulated brand structure, energizing brands, leveraging brand assets, and more. 35,000 first printing.
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Mer om Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity (2004)
2004 släpptes boken Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity skriven av David A. Aaker. Den är skriven på engelska och består av 348 sidor. Förlaget bakom boken är Gardners Books.
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Referera till Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Harvard
Aaker, D. A. (2004). Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity. Gardners Books.
Oxford
Aaker, David A., Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity (Gardners Books, 2004).
APA
Aaker, D. A. (2004). Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity. Gardners Books.
Vancouver
Aaker DA. Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity. Gardners Books; 2004.
