The Marketing Plan Handbook Upplaga 3
For any marketing course that requires the development of a marketing plan, such as Marketing Management, Marketing Strategy and Principles of Marketing.
Wood, 3/e is the only planning handbook that guides students through the step-by-step creation of a customized marketing plan while offering Palo Altos Marketing PlanPro (a commercial software) to aid in the process.
Upplaga: 3e upplagan
Utgiven: 2007
ISBN: 9780132237550
Förlag: Pearson
Format: Häftad
Språk: Engelska
Sidor: 224 st
For any marketing course that requires the development of a marketing plan, such as Marketing Management, Marketing Strategy and Principles of Marketing.
Wood, 3/e is the only planning handbook that guides students through the step-by-step creation of a customized marketing plan while offering Palo Altos Marketing PlanPro (a commercial software) to aid in the process.
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