The expressive organization : linking identity, reputation, and the corporate brand
- Utgiven: 2000
- ISBN: 9780198297789
- Sidor: 308 st
- Förlag: Oxford University Press
- Format: Inbunden
- Språk: Engelska
Om boken
This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations. How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? How do organizations discover their identities? These are some of the vexing problems addressed in this book by a diverse international team of contributors. According to the authors, the future lies with 'the expressive organization'. Such organizations not only understand their distinct identity and their brands, but are also able to express these externally and internally. In order to thrive in an era of transparency and customer choice, the authors argue, organizations will have to be expressive.
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Mer om The expressive organization : linking identity, reputation, and the corporate brand (2000)
2000 släpptes boken The expressive organization : linking identity, reputation, and the corporate brand skriven av Majken Schultz, Mary Jo Hatch, Mogens Holten Larsen. Den är skriven på engelska och består av 308 sidor. Förlaget bakom boken är Oxford University Press.
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Referera till The expressive organization : linking identity, reputation, and the corporate brand
Harvard
Schultz, M., Hatch, M. J. & Larsen, M. H. (2000). The expressive organization : linking identity, reputation, and the corporate brand. Oxford University Press.
Oxford
Schultz, Majken, Hatch, Mary Jo & Larsen, Mogens Holten, The expressive organization : linking identity, reputation, and the corporate brand (Oxford University Press, 2000).
APA
Schultz, M., Hatch, M. J., & Larsen, M. H. (2000). The expressive organization : linking identity, reputation, and the corporate brand. Oxford University Press.
Vancouver
Schultz M, Hatch MJ, Larsen MH. The expressive organization : linking identity, reputation, and the corporate brand. Oxford University Press; 2000.
