Strategic Management of Technological Innovation Upplaga 1
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Follows a step-by-step process to explore how to guide a company from its strategic dynamics through formulation to implementation. Numerous high-profile examples reveal ways in which state-of-the-art strategies have been successfully applied to real companies and products from Sony to Segway.
Upplaga: 1a upplagan
Utgiven: 2004
ISBN: 9780072942989
Förlag: McGraw-Hill Education
Format: Häftad
Språk: Engelska
Sidor: 304 st
Till boken finns en hemsida - se mer här >>
Follows a step-by-step process to explore how to guide a company from its strategic dynamics through formulation to implementation. Numerous high-profile examples reveal ways in which state-of-the-art strategies have been successfully applied to real companies and products from Sony to Segway.
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