Social Media Marketing; Tracy L Tuten; 2021

Social Media Marketing Upplaga 4

av Tracy L Tuten
**Winner of the TAA 2017 Textbook Excellence Award**

“Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users.”

TAA Judges Panel

The market leading and award winning text on social media marketing has been fully updated for this fourth edition. 

With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice.

11 new case studies have been added to the 'Case Zone', including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter.

The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank.

A must-have text for those studying social media marketing.
**Winner of the TAA 2017 Textbook Excellence Award**

“Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users.”

TAA Judges Panel

The market leading and award winning text on social media marketing has been fully updated for this fourth edition. 

With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice.

11 new case studies have been added to the 'Case Zone', including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter.

The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank.

A must-have text for those studying social media marketing.
Upplaga: 4e upplagan
Utgiven: 2021
ISBN: 9781529731989
Förlag: SAGE Publications Ltd
Format: Häftad
Språk: Engelska
Sidor: 488 st
**Winner of the TAA 2017 Textbook Excellence Award**

“Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users.”

TAA Judges Panel

The market leading and award winning text on social media marketing has been fully updated for this fourth edition. 

With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice.

11 new case studies have been added to the 'Case Zone', including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter.

The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank.

A must-have text for those studying social media marketing.
**Winner of the TAA 2017 Textbook Excellence Award**

“Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users.”

TAA Judges Panel

The market leading and award winning text on social media marketing has been fully updated for this fourth edition. 

With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice.

11 new case studies have been added to the 'Case Zone', including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter.

The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank.

A must-have text for those studying social media marketing.
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Om Social Media Marketing (2021)

I 2021 släpptes boken Social Media Marketing skriven av Tracy L Tuten. Det är den 4e upplagan av kursboken. Den är skriven på engelska och består av 488 sidor djupgående information om digital marknadsföring. Förlaget bakom boken är SAGE Publications Ltd.

Köp boken Social Media Marketing direkt från en annan student på Studentapan och spara pengar.

KurslitteraturMarknadsföring och kommunikationDigital marknadsföringSocial Media Marketing
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