Social media communication : concepts, practices, data, law and ethics; Jeremy Harris Lipschultz; 2024
Social media communication : concepts, practices, data, law and ethics; Jeremy Harris Lipschultz; 2024

Social media communication : concepts, practices, data, law and ethicsUpplaga 4

av Jeremy Harris Lipschultz

  • Upplaga: 4e upplagan
  • Utgiven: 2024
  • ISBN: 9781032246598
  • Sidor: 416 st
  • Förlag: Routledge
  • Format: Häftad
  • Språk: Engelska

Om boken

This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics – all promoting the critical thinking that is needed to use new, evolving and maturing networking tools effectively within social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry’s leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they will need to both evaluate and utilize current and future forms of social media communication. Updates to the fourth edition include expanded discussion of disinformation, the impact of artificial intelligence (AI), natural language chatbots, virtual and augmented reality technologies and the COVID-19 infodemic. Social Media Communication is the perfect social media primer for students and professionals and, with a dedicated online teaching guide, ideal for instructors, too.

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Mer om Social media communication : concepts, practices, data, law and ethics (2024)

2024 släpptes boken Social media communication : concepts, practices, data, law and ethics skriven av Jeremy Harris Lipschultz. Det är den 4e upplagan av kursboken. Den är skriven på engelska och består av 416 sidor. Förlaget bakom boken är Routledge.

Köp boken Social media communication : concepts, practices, data, law and ethics på Studentapan och spara pengar.

Referera till Social media communication : concepts, practices, data, law and ethics (Upplaga 4)

Harvard

Lipschultz, J. H. (2024). Social media communication : concepts, practices, data, law and ethics. 4:e uppl. Routledge.

Oxford

Lipschultz, Jeremy Harris, Social media communication : concepts, practices, data, law and ethics, 4 uppl. (Routledge, 2024).

APA

Lipschultz, J. H. (2024). Social media communication : concepts, practices, data, law and ethics (4:e uppl.). Routledge.

Vancouver

Lipschultz JH. Social media communication : concepts, practices, data, law and ethics. 4:e uppl. Routledge; 2024.