Begagnad
-46%
Begagnad
-46%
Revenue management and pricing : case studies and applications
- Utgiven: 2004
- ISBN: 9781844800629
- Sidor: 232 st
- Förlag: Thomson Learning
- Format: Häftad
- Språk: Engelska
Om boken
Companies that are better at fulfilling customer needs make better returns. In the current state of the world economy and cutthroat competition, the essence for survival is to create more customer value as percieved by your customers relative to your competitors. From the foreword by EJ Kreiken, KLM Royal Dutch Airlines Revenue Management & Pricing treats revenue management and pricing as a practical subject and demonstrates best practice throughout the tourism and hospitality industries by the extensive use of case material.
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Mer om Revenue management and pricing : case studies and applications (2004)
2004 släpptes boken Revenue management and pricing : case studies and applications skriven av Ian Yeoman, Una McMahon-Beattie. Den är skriven på engelska och består av 232 sidor. Förlaget bakom boken är Thomson Learning.
Köp boken Revenue management and pricing : case studies and applications på Studentapan och spara uppåt 46% jämfört med lägsta nypris hos bokhandeln.
Referera till Revenue management and pricing : case studies and applications
Harvard
Yeoman, I. & McMahon-Beattie, U. (2004). Revenue management and pricing : case studies and applications. Thomson Learning.
Oxford
Yeoman, Ian & McMahon-Beattie, Una, Revenue management and pricing : case studies and applications (Thomson Learning, 2004).
APA
Yeoman, I., & McMahon-Beattie, U. (2004). Revenue management and pricing : case studies and applications. Thomson Learning.
Vancouver
Yeoman I, McMahon-Beattie U. Revenue management and pricing : case studies and applications. Thomson Learning; 2004.
