Principles of MarketingUpplaga 5
- Upplaga: 5e upplagan
- Utgiven: 2008
- ISBN: 9780273720645
- Sidor: 1020 st
- Förlag: Pearson Education
- Språk: Engelska
Om boken
Suitable for undergraduate Principles of Marketing courses, this classic textbook has provided many generations of marketing students with an exceptional introduction to marketing, written by one of the masters.
With global examples and completely up-to-date with the latest marketing techniques, Principles of Marketing looks at the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the global marketplace.
Covering exciting new topics such as Sustainability, this text continues to be a leader in the field of marketing. New integrated video cases from companies such as HSBC, Land Rover and Electrolux help to bring the subject alive.
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Mer om Principles of Marketing (2008)
2008 släpptes boken Principles of Marketing skriven av Philip Kotler, Philip. Et Al Kotler. Det är den 5e upplagan av kursboken. Den är skriven på engelska och består av 1020 sidor. Förlaget bakom boken är Pearson Education.
Köp boken Principles of Marketing på Studentapan och spara pengar.
Referera till Principles of Marketing (Upplaga 5)
Harvard
Kotler, P. & Kotler, Philip. E. A. (2008). Principles of Marketing. 5:e uppl. Pearson Education.
Oxford
Kotler, Philip & Kotler, Philip. Et Al, Principles of Marketing, 5 uppl. (Pearson Education, 2008).
APA
Kotler, P., & Kotler, Philip. E. A. (2008). Principles of Marketing (5:e uppl.). Pearson Education.
Vancouver
Kotler P, Kotler PhilipEA. Principles of Marketing. 5:e uppl. Pearson Education; 2008.
