PRINCIPLES AND PRACTICE OF MARKETING
- Utgiven: 2006
- ISBN: 9781844801206
- Sidor: 800 st
- Förlag: Thomson
- Format: Häftad
- Språk: Engelska
Om boken
The intention of this book is to explain the received wisdom about marketing, and provide the counter-arguments which moderate the debate. It examines what marketing does, and seeks to strike a balance between academic thinking and practical experience. It is meant for students new to marketing and to business.
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Mer om PRINCIPLES AND PRACTICE OF MARKETING (2006)
2006 släpptes boken PRINCIPLES AND PRACTICE OF MARKETING skriven av David Jobber, Jim Blythe, Fiona Ellis-Chadwick. Den är skriven på engelska och består av 800 sidor. Förlaget bakom boken är Thomson.
Köp boken PRINCIPLES AND PRACTICE OF MARKETING på Studentapan och spara pengar.
Referera till PRINCIPLES AND PRACTICE OF MARKETING
Harvard
Jobber, D., Blythe, J. & Ellis-Chadwick, F. (2006). PRINCIPLES AND PRACTICE OF MARKETING. Thomson.
Oxford
Jobber, David, Blythe, Jim & Ellis-Chadwick, Fiona, PRINCIPLES AND PRACTICE OF MARKETING (Thomson, 2006).
APA
Jobber, D., Blythe, J., & Ellis-Chadwick, F. (2006). PRINCIPLES AND PRACTICE OF MARKETING. Thomson.
Vancouver
Jobber D, Blythe J, Ellis-Chadwick F. PRINCIPLES AND PRACTICE OF MARKETING. Thomson; 2006.
