PRINCIPLES AND PRACTICE OF MARKETING; David Jobber, Jim Blythe, Fiona Ellis-Chadwick; 2005

PRINCIPLES AND PRACTICE OF MARKETING

av David Jobber, Jim Blythe, Fiona Ellis-Chadwick
The intention of this book is to explain the received wisdom about marketing, and provide the counter-arguments which moderate the debate. It examines what marketing does, and seeks to strike a balance between academic thinking and practical experience. It is meant for students new to marketing and to business.
The intention of this book is to explain the received wisdom about marketing, and provide the counter-arguments which moderate the debate. It examines what marketing does, and seeks to strike a balance between academic thinking and practical experience. It is meant for students new to marketing and to business.
Utgiven: 2005
ISBN: 9781844801206
Förlag: Thomson
Format: Häftad
Språk: Engelska
Sidor: 800 st
The intention of this book is to explain the received wisdom about marketing, and provide the counter-arguments which moderate the debate. It examines what marketing does, and seeks to strike a balance between academic thinking and practical experience. It is meant for students new to marketing and to business.
The intention of this book is to explain the received wisdom about marketing, and provide the counter-arguments which moderate the debate. It examines what marketing does, and seeks to strike a balance between academic thinking and practical experience. It is meant for students new to marketing and to business.
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