Platform revolution : how networked markets are transforming the economy - and how to make them work for you; Geoffrey Parker; 2016
Platform revolution : how networked markets are transforming the economy - and how to make them work for you; Geoffrey Parker; 2016

Platform revolution : how networked markets are transforming the economy - and how to make them work for you

av Geoffrey Parker

  • Utgiven: 2016
  • ISBN: 9780393249132
  • Sidor: 352 st
  • Förlag: W.W. Norton and Company
  • Format: Inbunden
  • Språk: Engelska

Om boken

Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success? These cutting-edge businesses are built on platforms: two-sided markets that are revolutionising the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne and Sangeet Paul Choudary reveal the what, how and why of this revolution and provide the first "owner’s manual" for creating a successful platform business. Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetise networks. Addressing current business leaders, the authors reveal strategies behind some of today’s up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education and energy. As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions.

Åtkomstkoder och digitalt tilläggsmaterial garanteras inte med begagnade böcker

Mer om Platform revolution : how networked markets are transforming the economy - and how to make them work for you (2016)

2016 släpptes boken Platform revolution : how networked markets are transforming the economy - and how to make them work for you skriven av Geoffrey Parker. Den är skriven på engelska och består av 352 sidor. Förlaget bakom boken är W.W. Norton and Company.

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Harvard

Parker, G. (2016). Platform revolution : how networked markets are transforming the economy - and how to make them work for you. W.W. Norton and Company.

Oxford

Parker, Geoffrey, Platform revolution : how networked markets are transforming the economy - and how to make them work for you (W.W. Norton and Company, 2016).

APA

Parker, G. (2016). Platform revolution : how networked markets are transforming the economy - and how to make them work for you. W.W. Norton and Company.

Vancouver

Parker G. Platform revolution : how networked markets are transforming the economy - and how to make them work for you. W.W. Norton and Company; 2016.