Marketing Communications; Jim Blythe; 1999

Marketing Communications Upplaga 1

av Jim Blythe
This new text is designed to give students a concise overview of the techniques, supporting theories and strategic and tactical decision-making processes involved in marketing communications. Marketing Communications is ideal for use on undergraduate marketing courses as well as postgraduate MBAs.Each chapter begins with an overview of the chapter content followed by chapter objectives, and ends with a case study, case study questions, a summary of the chapter's key points, chapter questions, annotated suggestions for further reading, and a glossary.Features of the text: *Uses a mixture of UK, European, Australian and South-East Asian examples*Gives proper weighting to areas of the marketing mix other than advertising*Covers new areas such as electronic communication, sponsorship, semiotics and direct and database marketing Jim Blythe is a Senior Lecturer in Marketing at the University of Glamorgan Business School
This new text is designed to give students a concise overview of the techniques, supporting theories and strategic and tactical decision-making processes involved in marketing communications. Marketing Communications is ideal for use on undergraduate marketing courses as well as postgraduate MBAs.Each chapter begins with an overview of the chapter content followed by chapter objectives, and ends with a case study, case study questions, a summary of the chapter's key points, chapter questions, annotated suggestions for further reading, and a glossary.Features of the text: *Uses a mixture of UK, European, Australian and South-East Asian examples*Gives proper weighting to areas of the marketing mix other than advertising*Covers new areas such as electronic communication, sponsorship, semiotics and direct and database marketing Jim Blythe is a Senior Lecturer in Marketing at the University of Glamorgan Business School
Upplaga: 1a upplagan
Utgiven: 1999
ISBN: 9780273639602
Förlag: Pearson Education
Format: Häftad
Språk: Engelska
Sidor: 252 st
This new text is designed to give students a concise overview of the techniques, supporting theories and strategic and tactical decision-making processes involved in marketing communications. Marketing Communications is ideal for use on undergraduate marketing courses as well as postgraduate MBAs.Each chapter begins with an overview of the chapter content followed by chapter objectives, and ends with a case study, case study questions, a summary of the chapter's key points, chapter questions, annotated suggestions for further reading, and a glossary.Features of the text: *Uses a mixture of UK, European, Australian and South-East Asian examples*Gives proper weighting to areas of the marketing mix other than advertising*Covers new areas such as electronic communication, sponsorship, semiotics and direct and database marketing Jim Blythe is a Senior Lecturer in Marketing at the University of Glamorgan Business School
This new text is designed to give students a concise overview of the techniques, supporting theories and strategic and tactical decision-making processes involved in marketing communications. Marketing Communications is ideal for use on undergraduate marketing courses as well as postgraduate MBAs.Each chapter begins with an overview of the chapter content followed by chapter objectives, and ends with a case study, case study questions, a summary of the chapter's key points, chapter questions, annotated suggestions for further reading, and a glossary.Features of the text: *Uses a mixture of UK, European, Australian and South-East Asian examples*Gives proper weighting to areas of the marketing mix other than advertising*Covers new areas such as electronic communication, sponsorship, semiotics and direct and database marketing Jim Blythe is a Senior Lecturer in Marketing at the University of Glamorgan Business School
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Om Marketing Communications (1999)

I augusti 1999 släpptes boken Marketing Communications skriven av Jim Blythe. Det är den 1a upplagan av kursboken. Den är skriven på engelska och består av 252 sidor djupgående information om övrigt. Förlaget bakom boken är Pearson Education.

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KurslitteraturÖvrigtÖvrigtMarketing Communications
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