Marketing; Warren J. Keegan, Sandra Ernst Moriarty, Thomas R. Duncan; 1992
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Marketing

av Warren J. Keegan, Sandra Ernst Moriarty, Thomas R. Duncan
Covering the basic principles of marketing, this text presents and explains the actual marketing plan for the Honda Accord. Integrating international marketing concepts, it includes chapters on marketing communications, personal selling, advertising, sales promotion and direct marketing.
Covering the basic principles of marketing, this text presents and explains the actual marketing plan for the Honda Accord. Integrating international marketing concepts, it includes chapters on marketing communications, personal selling, advertising, sales promotion and direct marketing.
Utgiven: 1992
ISBN: 9780137197170
Förlag: Prentice Hall
Språk: Engelska
Sidor: 904 st
Covering the basic principles of marketing, this text presents and explains the actual marketing plan for the Honda Accord. Integrating international marketing concepts, it includes chapters on marketing communications, personal selling, advertising, sales promotion and direct marketing.
Covering the basic principles of marketing, this text presents and explains the actual marketing plan for the Honda Accord. Integrating international marketing concepts, it includes chapters on marketing communications, personal selling, advertising, sales promotion and direct marketing.
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