Made to stick; Chip & Van Heath; 2008
Made to stick; Chip & Van Heath; 2008

Made to stick Upplaga 1

av Chip & Van Heath

  • Upplaga: 1a upplagan
  • Utgiven: 2008
  • ISBN: 9780099505693
  • Sidor: 294 st
  • Förlag: Random House UK
  • Format: Häftad
  • Språk: Engelska

Om boken

What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and "Made to Stick" is the fascinating outcome of their painstaking research.Packed full of case histories and thought-provoking anecdotes, it shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium, and how high-concept pitches such as 'Jaws on a spaceship' ("Alien") and 'Die Hard on a bus' ("Speed") convince movie executives to invest vast sums of money in a project on the basis of almost no information. Entertaining and informative by turns, this is a fascinating and multi-faceted account of a key area of human behaviour. At the same time, by showing how we can all use such cleverly devised strategies as the 'Velcro Theory of Memory' and 'curiosity gaps', it offers superbly practical insights, setting out principles we all can adopt to make sure that we get our ideas across effectively.

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Mer om Made to stick (2008)

I februari 2008 släpptes boken Made to stick skriven av Chip & Van Heath. Det är den 1a upplagan av kursboken. Den är skriven på engelska och består av 294 sidor. Förlaget bakom boken är Random House UK.

Köp boken Made to stick på Studentapan och spara pengar.

Referera till Made to stick (Upplaga 1)

Harvard

Heath, C. & V. (2008). Made to stick. 1:a uppl. Random House UK.

Oxford

Heath, Chip & Van, Made to stick, 1 uppl. (Random House UK, 2008).

APA

Heath, C. & V. (2008). Made to stick (1:a uppl.). Random House UK.

Vancouver

Heath C& V. Made to stick. 1:a uppl. Random House UK; 2008.

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