Key account management : tools and techniques for achieving profitable key supplier status; Peter Cheverton; 2012
Key account management : tools and techniques for achieving profitable key supplier status; Peter Cheverton; 2012

Key account management : tools and techniques for achieving profitable key supplier statusUpplaga 5

av Peter Cheverton

  • Upplaga: 5e upplagan
  • Utgiven: 2012
  • ISBN: 9780749463519
  • Sidor: 400 st
  • Förlag: Kogan Page
  • Format: Bok
  • Språk: Engelska

Om boken

Key Account Management is a highly practical book with a unique yet simple planning methodology for identifying, obtaining, retaining and developing key customers - the lifeblood of any organization. Very few books take the long-term, team-selling strategic view of KAM that this book takes, and it is the only book which focuses on implementation rather than theory. Based on real and current experience of companies facing the challenge, it provides tools for use in the real world that will help you to plan your own strategy as you proceed. (Bookdata)

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Mer om Key account management : tools and techniques for achieving profitable key supplier status (2012)

2012 släpptes boken Key account management : tools and techniques for achieving profitable key supplier status skriven av Peter Cheverton. Det är den 5e upplagan av kursboken. Den är skriven på engelska och består av 400 sidor. Förlaget bakom boken är Kogan Page.

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Referera till Key account management : tools and techniques for achieving profitable key supplier status (Upplaga 5)

Harvard

Cheverton, P. (2012). Key account management : tools and techniques for achieving profitable key supplier status. 5:e uppl. Kogan Page.

Oxford

Cheverton, Peter, Key account management : tools and techniques for achieving profitable key supplier status, 5 uppl. (Kogan Page, 2012).

APA

Cheverton, P. (2012). Key account management : tools and techniques for achieving profitable key supplier status (5:e uppl.). Kogan Page.

Vancouver

Cheverton P. Key account management : tools and techniques for achieving profitable key supplier status. 5:e uppl. Kogan Page; 2012.

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