Key Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status, Volym 2994Business book summaryKey Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status, Peter ChevertonKey Account Management: Tools and Techniques for Achieving Profitable SeriesKogan Page Series

Name: Key Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status, Volym 2994Business book summaryKey Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status, Peter ChevertonKey Account Management: Tools and Techniques for Achieving Profitable SeriesKogan Page Series
SKU: 594936
Availability: InStock
Author: Peter Cheverton
ISBN: 9780749441692

av Peter Cheverton

ISBN: 9780749441692
Sidor: 356 st
Förlag: Kogan Page Publishers

Om boken

With a free CD ROM containing key account selection software and planning tools. Any organization's key accounts are its lifeblood. This highly practical book puts forward a unique yet simple planning methodology for identifying, obtaining, retaining and developing key customers. Completely updated and revised with lots of new material to reflect the latest best practice, this edition will reinforce its standing as the premier book on the subject. This is one of very few books to take the long-term, team-selling strategic view of Key Account Management (KAM). Apart from finding great resonance with business practitioners all over the world, Key Account Management has established itself on many academic reading lists. Translated into five languages, it was also short-listed for Business Book of the Year in Sweden (2002). This new edition features: lots of new case studies; several new chapters; significant updates on Selecting Key Customers, Key Account plans and the use of IT; a new and updated CD ROM containing the Insight key account selection software and planning tools.

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Mer om Key Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status, Volym 2994Business book summaryKey Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status, Peter ChevertonKey Account Management: Tools and Techniques for Achieving Profitable SeriesKogan Page Series

Key Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status, Volym 2994Business book summaryKey Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status, Peter ChevertonKey Account Management: Tools and Techniques for Achieving Profitable SeriesKogan Page Series skriven av Peter Cheverton. Den och består av 356 sidor. Förlaget bakom boken är Kogan Page Publishers.

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Harvard

Cheverton, P. Key Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status, Volym 2994Business book summaryKey Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status, Peter ChevertonKey Account Management: Tools and Techniques for Achieving Profitable SeriesKogan Page Series. Kogan Page Publishers.

Oxford

Cheverton, Peter, Key Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status, Volym 2994Business book summaryKey Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status, Peter ChevertonKey Account Management: Tools and Techniques for Achieving Profitable SeriesKogan Page Series (Kogan Page Publishers, u.å.).

APA

Cheverton, P. (u.å.). Key Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status, Volym 2994Business book summaryKey Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status, Peter ChevertonKey Account Management: Tools and Techniques for Achieving Profitable SeriesKogan Page Series. Kogan Page Publishers.

Vancouver

Cheverton P. Key Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status, Volym 2994Business book summaryKey Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status, Peter ChevertonKey Account Management: Tools and Techniques for Achieving Profitable SeriesKogan Page Series. Kogan Page Publishers;