Introducing social semiotics; Theo Van Leeuwen; 2005
Introducing social semiotics; Theo Van Leeuwen; 2005

Introducing social semiotics

av Theo Van Leeuwen

  • Utgiven: 2005
  • ISBN: 9780415249447
  • Sidor: 308 st
  • Förlag: Routledge
  • Format: Häftad
  • Språk: Engelska

Om boken

Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples as wide ranging as furniture arrangements in public places and advertising jingles, provide readers with the knowledge and skills they need to be able to analyze and also produce successful multimodal texts and designs. The book traces the development of semiotic resources through particular channels such as the history of the Press and advertising; and explores how and why these resources change over time, for reasons such as advancing technology. Featuring a full glossary of terms, exercises, discussion points and suggestions for further reading, Introducing Social Semiotics makes concrete the complexities of meaning making and is essential reading for anyone interested in how communication works.

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Mer om Introducing social semiotics (2005)

2005 släpptes boken Introducing social semiotics skriven av Theo Van Leeuwen. Den är skriven på engelska och består av 308 sidor. Förlaget bakom boken är Routledge.

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Harvard

Leeuwen, T. V. (2005). Introducing social semiotics. Routledge.

Oxford

Leeuwen, Theo Van, Introducing social semiotics (Routledge, 2005).

APA

Leeuwen, T. V. (2005). Introducing social semiotics. Routledge.

Vancouver

Leeuwen TV. Introducing social semiotics. Routledge; 2005.

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