Global Marketing Management Upplaga 8
The leading MBA text in international marketing–with comprehensive cases.
This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing.
Upplaga: 8e upplagan
Utgiven: 2013
ISBN: 9780136157397
Förlag: Pearson
Format: Inbunden
Språk: Engelska
Sidor: 480 st
The leading MBA text in international marketing–with comprehensive cases.
This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing.
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