Essentials of Marketing Research, 2nd Edition with SPSS 13.0 Set Upplaga 2
- Upplaga: 2a upplagan
- Utgiven: 2005
- ISBN: 9780471718116
- Sidor: 553 st
- Förlag: John Wiley & Sons
- Format: Inbunden
- Språk: Engelska
Om boken
Essentials of Marketing Research 2/e clearly focuses on how a company can gather Marketing Intelligence- and the importance of Marketing Intelligence in strategic marketing decision-making. Based on the best-selling Marketing Research, by Aaker/Kumar/Day, this briefer text is a more concise, less quantitative, more applications-oriented perspective in describing the marketing research process. In this edition, the text addresses in considerable depth the usefulness of the Internet in helping make Marketing Intelligence decisions.
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Mer om Essentials of Marketing Research, 2nd Edition with SPSS 13.0 Set (2005)
I januari 2005 släpptes boken Essentials of Marketing Research, 2nd Edition with SPSS 13.0 Set skriven av V. Kumar, David A. Aaker, George S. Day. Det är den 2a upplagan av kursboken. Den är skriven på engelska och består av 553 sidor. Förlaget bakom boken är John Wiley & Sons som har sitt säte i Hoboken.
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Referera till Essentials of Marketing Research, 2nd Edition with SPSS 13.0 Set (Upplaga 2)
Harvard
Kumar, V., Aaker, D. A. & Day, G. S. (2005). Essentials of Marketing Research, 2nd Edition with SPSS 13.0 Set. 2:a uppl. John Wiley & Sons.
Oxford
Kumar, V., Aaker, David A. & Day, George S., Essentials of Marketing Research, 2nd Edition with SPSS 13.0 Set, 2 uppl. (John Wiley & Sons, 2005).
APA
Kumar, V., Aaker, D. A., & Day, G. S. (2005). Essentials of Marketing Research, 2nd Edition with SPSS 13.0 Set (2:a uppl.). John Wiley & Sons.
Vancouver
Kumar V, Aaker DA, Day GS. Essentials of Marketing Research, 2nd Edition with SPSS 13.0 Set. 2:a uppl. John Wiley & Sons; 2005.
