Doing Business in Emerging Markets
- Utgiven: 2002
- ISBN: 9780761913757
- Sidor: 300 st
- Förlag: Thousand Oaks, Calif. Sage Publications
- Format: Häftad
- Språk: Engelska
Om boken
Why should businesses be interested in emerging markets? Which markets offer the best opportunities? Providing strategies to help business people enter, negotiate and manage relationships in emerging markets, this book is written as a practical text for postgraduate and MBA courses in international marketing and international business. The book: discusses the advances in information technology and their impact; considers methods for deciding which entry strategy is best; examines how firms can manage relationships with foreign customers; and provides advice on how to select distributors.
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Mer om Doing Business in Emerging Markets (2002)
2002 släpptes boken Doing Business in Emerging Markets skriven av S. Tamer Cavusgil, Pervez N. Ghauri, Milind R. Agarwal. Den är skriven på engelska och består av 300 sidor. Förlaget bakom boken är Thousand Oaks, Calif. Sage Publications.
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Referera till Doing Business in Emerging Markets
Harvard
Cavusgil, S. T., Ghauri, P. N. & Agarwal, M. R. (2002). Doing Business in Emerging Markets. Thousand Oaks, Calif. Sage Publications.
Oxford
Cavusgil, S. Tamer, Ghauri, Pervez N. & Agarwal, Milind R., Doing Business in Emerging Markets (Thousand Oaks, Calif. Sage Publications, 2002).
APA
Cavusgil, S. T., Ghauri, P. N., & Agarwal, M. R. (2002). Doing Business in Emerging Markets. Thousand Oaks, Calif. Sage Publications.
Vancouver
Cavusgil ST, Ghauri PN, Agarwal MR. Doing Business in Emerging Markets. Thousand Oaks, Calif. Sage Publications; 2002.
