Doing Business in Emerging Markets; S. Tamer Cavusgil, Pervez N. Ghauri, Milind R. Agarwal; 2002

Doing Business in Emerging Markets

av S. Tamer Cavusgil, Pervez N. Ghauri, Milind R. Agarwal
Why should businesses be interested in emerging markets? Which markets offer the best opportunities? Providing strategies to help business people enter, negotiate and manage relationships in emerging markets, this book is written as a practical text for postgraduate and MBA courses in international marketing and international business. The book: discusses the advances in information technology and their impact; considers methods for deciding which entry strategy is best; examines how firms can manage relationships with foreign customers; and provides advice on how to select distributors.
Why should businesses be interested in emerging markets? Which markets offer the best opportunities? Providing strategies to help business people enter, negotiate and manage relationships in emerging markets, this book is written as a practical text for postgraduate and MBA courses in international marketing and international business. The book: discusses the advances in information technology and their impact; considers methods for deciding which entry strategy is best; examines how firms can manage relationships with foreign customers; and provides advice on how to select distributors.
Utgiven: 2002
ISBN: 9780761913757
Förlag: Thousand Oaks, Calif. Sage Publications
Format: Häftad
Språk: Engelska
Sidor: 300 st
Why should businesses be interested in emerging markets? Which markets offer the best opportunities? Providing strategies to help business people enter, negotiate and manage relationships in emerging markets, this book is written as a practical text for postgraduate and MBA courses in international marketing and international business. The book: discusses the advances in information technology and their impact; considers methods for deciding which entry strategy is best; examines how firms can manage relationships with foreign customers; and provides advice on how to select distributors.
Why should businesses be interested in emerging markets? Which markets offer the best opportunities? Providing strategies to help business people enter, negotiate and manage relationships in emerging markets, this book is written as a practical text for postgraduate and MBA courses in international marketing and international business. The book: discusses the advances in information technology and their impact; considers methods for deciding which entry strategy is best; examines how firms can manage relationships with foreign customers; and provides advice on how to select distributors.
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Om Doing Business in Emerging Markets (2002)

I juli 2002 släpptes boken Doing Business in Emerging Markets skriven av S. Tamer Cavusgil, Pervez N. Ghauri, Milind R. Agarwal. Den är skriven på engelska och består av 300 sidor djupgående information. Förlaget bakom boken är Thousand Oaks, Calif. Sage Publications.

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