CONSUMERS Upplaga 2
Analyses how and why consumers purchase and consume the way they do. This work outlines both the individual and social factors that influence these processes. It presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. It also provides the developments in the areas of technology, research, along with examples.
Upplaga: 2a upplagan
Utgiven: 2003
ISBN: 9780071247092
Förlag: McGraw-Hill Higher Education
Format: Häftad
Språk: Engelska
Sidor: 845 st
Analyses how and why consumers purchase and consume the way they do. This work outlines both the individual and social factors that influence these processes. It presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. It also provides the developments in the areas of technology, research, along with examples.
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