Consumer Behavior: Buying, Having, and Being Upplaga 9
In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.
Upplaga: 9e upplagan
ISBN: 9780273755883
Förlag: Pearson
Sidor: 680 st
In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.
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