Applied Strategic Marketing; Karel Jan Alsem; 2019
Applied Strategic Marketing; Karel Jan Alsem; 2019

Applied Strategic Marketing

av Karel Jan Alsem

  • Utgiven: 2019
  • ISBN: 9781138331907
  • Sidor: 424 st
  • Förlag: Routledge
  • Format: Inbunden
  • Språk: Engelska

Om boken

This book, originally published in Dutch, provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with identifying the value proposition, it moves on to the situational analysis that underpins the corporate strategy, and finally details the overall implementation and creation of a customer and brand values. Applied Strategic Marketing equips the reader with the necessary tools and techniques to develop and deliver a thorough and effective marketing strategy. With a broad range of international case studies that bring the theory to life, this well-renowned and updated translation is vital reading for undergraduate and postgraduate students of marketing management and strategic marketing. It should also be of interest to marketing practitioners who want a clear overview to aid them in the planning process.

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Mer om Applied Strategic Marketing (2019)

I februari 2019 släpptes boken Applied Strategic Marketing skriven av Karel Jan Alsem. Den är skriven på engelska och består av 424 sidor. Förlaget bakom boken är Routledge.

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Referera till Applied Strategic Marketing

Harvard

Alsem, K. J. (2019). Applied Strategic Marketing. Routledge.

Oxford

Alsem, Karel Jan, Applied Strategic Marketing (Routledge, 2019).

APA

Alsem, K. J. (2019). Applied Strategic Marketing. Routledge.

Vancouver

Alsem KJ. Applied Strategic Marketing. Routledge; 2019.