Actionable gamification : beyond points, badges, and leaderboards; Yu-Kai Chou; 2016
Actionable gamification : beyond points, badges, and leaderboards; Yu-Kai Chou; 2016

Actionable gamification : beyond points, badges, and leaderboards

av Yu-Kai Chou

  • Utgiven: 2016
  • ISBN: 9781511744041
  • Sidor: 512 st
  • Förlag: Octalysis Group
  • Format: Häftad
  • Språk: Engelska

Om boken

The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification Pioneer Yu-kai Chou takes readers on a journey to learn his sixteen years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives.

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Mer om Actionable gamification : beyond points, badges, and leaderboards (2016)

2016 släpptes boken Actionable gamification : beyond points, badges, and leaderboards skriven av Yu-Kai Chou. Den är skriven på engelska och består av 512 sidor. Förlaget bakom boken är Octalysis Group.

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Referera till Actionable gamification : beyond points, badges, and leaderboards

Harvard

Chou, Y.-K. (2016). Actionable gamification : beyond points, badges, and leaderboards. Octalysis Group.

Oxford

Chou, Yu-Kai, Actionable gamification : beyond points, badges, and leaderboards (Octalysis Group, 2016).

APA

Chou, Y.-K. (2016). Actionable gamification : beyond points, badges, and leaderboards. Octalysis Group.

Vancouver

Chou YK. Actionable gamification : beyond points, badges, and leaderboards. Octalysis Group; 2016.