Evert Gummesson

Total relationship marketing : marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships : of a new marketing paradigm

av Evert Gummesson (2008)

Relationsmarknadsföring: Från 4 P till 30 R

av Evert Gummesson (2002)

Resultatinriktad marknadsföring

av Evert Gummesson (1984)

Total Relationship marketing

av Evert Gummesson, Gummesson (1999)

Direkthandel - en affärsmöjlighet i tiden

av Eva-Karin Ohlsson, Evert Gummesson (2007)

Marketing : broadening the horizons

av Stefan Lagrosen, Göran Svensson, Anders Pehrsson m.fl. (2006)

Many-to-Many Marketing - Från One-to-One till Many-to-Many i nätverksekonomins marknadsföring

av Evert Gummesson (2004)

Qualitative Methods in Management Research: Case Study Research, Participant Observation, Action Research-action Science, and Other "qualitative Methods" Used in Academic Research and Management Consultancy

av Evert Gummesson (1988)

Qualitative methods in management research

av Evert Gummesson (2000)

Qualitative methods in management research

av Evert Gummesson (2000)