Tourism; Roy A. Cook, Laura J. Yale, Joseph J. Marqua; 2009

Tourism Upplaga 4

av Roy A. Cook, Laura J. Yale, Joseph J. Marqua
Written in a conversational style, this book views the industry from a business perspective--examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes new chapters on technological innovations and sustainability issues and offers a view of today's tourism industry that is as interesting and multi-faceted as the field itself.
Written in a conversational style, this book views the industry from a business perspective--examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes new chapters on technological innovations and sustainability issues and offers a view of today's tourism industry that is as interesting and multi-faceted as the field itself.
Upplaga: 4e upplagan
Utgiven: 2009
ISBN: 9780137147298
Förlag: Pearson
Format: Häftad
Språk: Engelska
Sidor: 432 st
Written in a conversational style, this book views the industry from a business perspective--examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes new chapters on technological innovations and sustainability issues and offers a view of today's tourism industry that is as interesting and multi-faceted as the field itself.
Written in a conversational style, this book views the industry from a business perspective--examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes new chapters on technological innovations and sustainability issues and offers a view of today's tourism industry that is as interesting and multi-faceted as the field itself.
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Om Tourism (2009)

I februari 2009 släpptes boken Tourism skriven av Roy A. Cook, Laura J. Yale, Joseph J. Marqua. Det är den 4e upplagan av kursboken. Den är skriven på engelska och består av 432 sidor djupgående information. Förlaget bakom boken är Pearson som har sitt säte i London.

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