The Opinion Makers; David W Moore; 2009
spara 42%
1 säljare

The Opinion Makers

av David W Moore
With a new afterword by the author
Drawing on over a decade's experience at the Gallup Poll and a distinguished academic career in survey research, David W. Moore--praised as a "scholarly crusader" by the "New York Times"--reveals that pollsters don't report public opinion, they manufacture it. In this highly critical book, he describes the questionable tactics pollsters use to create poll-driven news stories-including force-feeding respondents, slanting the wording of questions, and ignoring public ignorance on even the most arcane issues. More than proof that the numbers do lie, "The Opinion Makers" clearly and convincingly spells out how urgent it is that we make polls deliver on their promise to monitor, not manipulate, the pulse of democracy.
With a new afterword by the author
Drawing on over a decade's experience at the Gallup Poll and a distinguished academic career in survey research, David W. Moore--praised as a "scholarly crusader" by the "New York Times"--reveals that pollsters don't report public opinion, they manufacture it. In this highly critical book, he describes the questionable tactics pollsters use to create poll-driven news stories-including force-feeding respondents, slanting the wording of questions, and ignoring public ignorance on even the most arcane issues. More than proof that the numbers do lie, "The Opinion Makers" clearly and convincingly spells out how urgent it is that we make polls deliver on their promise to monitor, not manipulate, the pulse of democracy.
Utgiven: 2009
ISBN: 9780807042335
Förlag: Beacon Press
Format: Häftad
Språk: Engelska
Sidor: 216 st
With a new afterword by the author
Drawing on over a decade's experience at the Gallup Poll and a distinguished academic career in survey research, David W. Moore--praised as a "scholarly crusader" by the "New York Times"--reveals that pollsters don't report public opinion, they manufacture it. In this highly critical book, he describes the questionable tactics pollsters use to create poll-driven news stories-including force-feeding respondents, slanting the wording of questions, and ignoring public ignorance on even the most arcane issues. More than proof that the numbers do lie, "The Opinion Makers" clearly and convincingly spells out how urgent it is that we make polls deliver on their promise to monitor, not manipulate, the pulse of democracy.
With a new afterword by the author
Drawing on over a decade's experience at the Gallup Poll and a distinguished academic career in survey research, David W. Moore--praised as a "scholarly crusader" by the "New York Times"--reveals that pollsters don't report public opinion, they manufacture it. In this highly critical book, he describes the questionable tactics pollsters use to create poll-driven news stories-including force-feeding respondents, slanting the wording of questions, and ignoring public ignorance on even the most arcane issues. More than proof that the numbers do lie, "The Opinion Makers" clearly and convincingly spells out how urgent it is that we make polls deliver on their promise to monitor, not manipulate, the pulse of democracy.
Begagnad bok
125 kr215 krSpara 90 kr (42%) mot nypris
Fri frakt & skickas inom 1-3 vardagar
Köpskydd med Studentapan
Varje köp täcks av Studentapans köpskydd som säkerställer att boken kommer fram, att du får rätt bok och att skicket stämmer överens med beskrivning.
125 kr215 krSpara 90 kr (42%) mot nypris
Fri frakt & skickas inom 1-3 vardagar