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The Online Copywriter's Handbook Upplaga 2
Today's #1 copywriter shows you how to grab attention and drive sales with customer-focused, results-based Web copy
in The Online Copywriter's Handbook, Robert Bly--one of the world's most honored copywriters and the bestselling author of the copywriter's handbook-- turns his attention to the unlimited marketplace of the Internet. The result? The first book to apply long-established persuasive techniques to the interactive capabilities and unique possibilities of the Web.
while the psychological hot buttons and decision drivers may be similar, the techniques of persuasion online are different--often dramatically different! Look to the online copywriter's handbook for inside tips on how to write brilliant copy for:
Websites Home pages Internet direct mail Banner ads Landing pages E-zines Web-based documents And more! let today's master copywriter show you how to take your online copywriting to the next level of effectiveness, success, and profitable results!
Upplaga: 2a upplagan
Utgiven: 2003
ISBN: 9780658020995
Förlag: McGraw Hill
Format: Häftad
Språk: Engelska
Sidor: 336 st
Today's #1 copywriter shows you how to grab attention and drive sales with customer-focused, results-based Web copy
in The Online Copywriter's Handbook, Robert Bly--one of the world's most honored copywriters and the bestselling author of the copywriter's handbook-- turns his attention to the unlimited marketplace of the Internet. The result? The first book to apply long-established persuasive techniques to the interactive capabilities and unique possibilities of the Web.
while the psychological hot buttons and decision drivers may be similar, the techniques of persuasion online are different--often dramatically different! Look to the online copywriter's handbook for inside tips on how to write brilliant copy for:
Websites Home pages Internet direct mail Banner ads Landing pages E-zines Web-based documents And more! let today's master copywriter show you how to take your online copywriting to the next level of effectiveness, success, and profitable results!
318 kr334 kr
5% studentrabatt med Studentapan
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