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The Mind Of The Strategist: The Art of Japanese Business
A Masterful Analysis of Company, Customer, and Competition
kenichi ohmae-voted by The Economist as one of the world's top five management gurus-changed the landscape of management strategy in the mind of the strategist. In this compelling account of global business domination, Ohmae reveals the vital thinking processes and planning techniques of prominent companies, showing why they work, and how any company can benefit from them.
filled with case studies of strategic thinking in action, ohmae's classic work inspires today's managers to excel to new heights of bold, imaginative thinking and solutions.
in many ways, ohmae can be considered the modern reincarnation of a much older guru, adam smith.-Journal of Marketing
a fascinating window into the mind of one of japan's premier strategistsfull of ideas about how to improve strategic thinking.-michael e. porter, graduate school of business administration, harvard university
Utgiven: 1991
ISBN: 9780070479043
Förlag: McGraw Hill
Format: Häftad
Språk: Engelska
Sidor: 304 st
A Masterful Analysis of Company, Customer, and Competition
kenichi ohmae-voted by The Economist as one of the world's top five management gurus-changed the landscape of management strategy in the mind of the strategist. In this compelling account of global business domination, Ohmae reveals the vital thinking processes and planning techniques of prominent companies, showing why they work, and how any company can benefit from them.
filled with case studies of strategic thinking in action, ohmae's classic work inspires today's managers to excel to new heights of bold, imaginative thinking and solutions.
in many ways, ohmae can be considered the modern reincarnation of a much older guru, adam smith.-Journal of Marketing
a fascinating window into the mind of one of japan's premier strategistsfull of ideas about how to improve strategic thinking.-michael e. porter, graduate school of business administration, harvard university
369 kr388 kr
5% studentrabatt med Studentapan
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