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Sustainable Marketing Upplaga 1
For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus.
A lasting approach to marketing.
As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuableand lucrativesustainable marketing strategies.
Upplaga: 1a upplagan
Utgiven: 2013
ISBN: 9781292040899
Förlag: Pearson
Format: Häftad
Språk: Engelska
Sidor: 256 st
For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus.
A lasting approach to marketing.
As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuableand lucrativesustainable marketing strategies.
1080 kr1136 kr
5% studentrabatt med Studentapan
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