Strategic marketing management : a business process approach
- Utgiven: 2010
- ISBN: 9781844800001
- Sidor: 512 st
- Förlag: Cengage Learning EMEA
- Format: Häftad
- Språk: Engelska
Om boken
Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and logistics. It provides students with an overview of how marketing fits into the overall management picture. Strategic Marketing Management: a process-based approach draws heavily on Business Process Re-engineering (BPR), a term which, in the past ten years, has caught the imagination of the business and commercial world.
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Mer om Strategic marketing management : a business process approach (2010)
2010 släpptes boken Strategic marketing management : a business process approach skriven av Luiz. Moutinho. Den är skriven på engelska och består av 512 sidor. Förlaget bakom boken är Cengage Learning EMEA.
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Referera till Strategic marketing management : a business process approach
Harvard
Moutinho, Luiz. (2010). Strategic marketing management : a business process approach. Cengage Learning EMEA.
Oxford
Moutinho, Luiz., Strategic marketing management : a business process approach (Cengage Learning EMEA, 2010).
APA
Moutinho, Luiz. (2010). Strategic marketing management : a business process approach. Cengage Learning EMEA.
Vancouver
Moutinho Luiz. Strategic marketing management : a business process approach. Cengage Learning EMEA; 2010.
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