Services Marketing; Valarie Zeithaml, Bitner Mary Jo, Dwayne Gremler; 2008

Services Marketing Upplaga 5

av Valarie Zeithaml, Bitner Mary Jo, Dwayne Gremler
"Services Marketing, 5/e", recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book's content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-focused management, and strategies for increasing customer satisfaction and retention through service are included in the fifth edition.
"Services Marketing, 5/e", recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book's content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-focused management, and strategies for increasing customer satisfaction and retention through service are included in the fifth edition.
Upplaga: 5e upplagan
Utgiven: 2008
ISBN: 9780073380933
Förlag: McGraw Hill Higher Education
Format: Inbunden
Språk: Engelska
Sidor: 736 st
"Services Marketing, 5/e", recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book's content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-focused management, and strategies for increasing customer satisfaction and retention through service are included in the fifth edition.
"Services Marketing, 5/e", recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book's content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-focused management, and strategies for increasing customer satisfaction and retention through service are included in the fifth edition.
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Om Services Marketing (2008)

I maj 2008 släpptes boken Services Marketing skriven av Valarie Zeithaml, Bitner Mary Jo, Dwayne Gremler. Det är den 5e upplagan av kursboken. Den är skriven på engelska och består av 736 sidor djupgående information om övrigt. Förlaget bakom boken är McGraw Hill Higher Education.

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