Sensory Marketing; Bertil Hulten; 2020
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Sensory Marketing Upplaga 1

av Bertil Hulten
Authored by Bertil Hultén, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer's chance of return, and brand loyalty for the future.

        • Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience.

        • The author is one of the most published professors in the field, sharing exclusive expertise and experience.

        • The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.
Authored by Bertil Hultén, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer's chance of return, and brand loyalty for the future.

        • Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience.

        • The author is one of the most published professors in the field, sharing exclusive expertise and experience.

        • The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.
Upplaga: 1a upplagan
Utgiven: 2020
ISBN: 9781526423252
Förlag: SAGE Publications Ltd
Format: Häftad
Språk: Engelska
Sidor: 240 st
Authored by Bertil Hultén, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer's chance of return, and brand loyalty for the future.

        • Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience.

        • The author is one of the most published professors in the field, sharing exclusive expertise and experience.

        • The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.
Authored by Bertil Hultén, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer's chance of return, and brand loyalty for the future.

        • Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience.

        • The author is one of the most published professors in the field, sharing exclusive expertise and experience.

        • The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.
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Om Sensory Marketing (2020)

I maj 2020 släpptes boken Sensory Marketing skriven av Bertil Hulten. Det är den 1a upplagan av kursboken. Den är skriven på engelska och består av 240 sidor djupgående information. Förlaget bakom boken är SAGE Publications Ltd.

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