Public Relations; Dennis L. Wilcox, Glen T. Cameron; 2008

Public Relations Upplaga 9

av Dennis L. Wilcox, Glen T. Cameron
Public Relations: Strategies and Tactics, 9/e

Dennis L. Wilcox, San JoseState University
Glen T. Cameron, Universityof Missouri

 

Comprehensive and current, Public Relations: Strategies and Tactics helps students understand the basic concepts, strategies, and tactics practiced in public relations today. Grounded in scholarship, this ninth edition includes landmark case studies to help students relate relevant public relations theory to the actual practice of public relations. Written in a disarming and accessible style, this edition focuses on the application of technology and encourages students to think about creative uses of new media.

 

New to the ninth edition:

Reaching a Multicultural and Diverse Audience (Ch. 11) emphasizes and explains strategies for reaching diverse audiences that include different age groups, cultures and physical disabilities. New On the Job boxes contain current examples of moral dilemmas faced by practitioners, followed by questions for students to consider as they read or as part of a lively classroom discussion in the classroom. Topics range from Michael Vicks dog-fighting charges to Bank of Americas campaign in the Hispanic Community and Harry Potters press coverage.Nearly all new PR Casebooks relate contemporary topics to central concepts in public relations and include the iPhone, Chinas international reputation, Hurricane Katrina, Duke Universitys lacrosse scandal, and online campaigns.The Evolution of Public Relations (Ch. 2) discusses the direction of trend lines in public relations and potential challenges public relations professionals may face in the next 50 years.  

 

What one reviewer says about Wilcox and Camerons Public Relations: Strategies and Tactics:

 

Wilcox and Cameron have the best introductory textbook on the market.  It is very complete, well organized, and I always tell my students that, almost everything you need to know about public relations is in this textbook.

-  Robert Carroll, Ph.D., York College of Pennsylvania
Public Relations: Strategies and Tactics, 9/e

Dennis L. Wilcox, San JoseState University
Glen T. Cameron, Universityof Missouri

 

Comprehensive and current, Public Relations: Strategies and Tactics helps students understand the basic concepts, strategies, and tactics practiced in public relations today. Grounded in scholarship, this ninth edition includes landmark case studies to help students relate relevant public relations theory to the actual practice of public relations. Written in a disarming and accessible style, this edition focuses on the application of technology and encourages students to think about creative uses of new media.

 

New to the ninth edition:

Reaching a Multicultural and Diverse Audience (Ch. 11) emphasizes and explains strategies for reaching diverse audiences that include different age groups, cultures and physical disabilities. New On the Job boxes contain current examples of moral dilemmas faced by practitioners, followed by questions for students to consider as they read or as part of a lively classroom discussion in the classroom. Topics range from Michael Vicks dog-fighting charges to Bank of Americas campaign in the Hispanic Community and Harry Potters press coverage.Nearly all new PR Casebooks relate contemporary topics to central concepts in public relations and include the iPhone, Chinas international reputation, Hurricane Katrina, Duke Universitys lacrosse scandal, and online campaigns.The Evolution of Public Relations (Ch. 2) discusses the direction of trend lines in public relations and potential challenges public relations professionals may face in the next 50 years.  

 

What one reviewer says about Wilcox and Camerons Public Relations: Strategies and Tactics:

 

Wilcox and Cameron have the best introductory textbook on the market.  It is very complete, well organized, and I always tell my students that, almost everything you need to know about public relations is in this textbook.

-  Robert Carroll, Ph.D., York College of Pennsylvania
Upplaga: 9e upplagan
Utgiven: 2008
ISBN: 9780205581481
Förlag: Pearson
Format: Inbunden
Språk: Engelska
Sidor: 612 st
Public Relations: Strategies and Tactics, 9/e

Dennis L. Wilcox, San JoseState University
Glen T. Cameron, Universityof Missouri

 

Comprehensive and current, Public Relations: Strategies and Tactics helps students understand the basic concepts, strategies, and tactics practiced in public relations today. Grounded in scholarship, this ninth edition includes landmark case studies to help students relate relevant public relations theory to the actual practice of public relations. Written in a disarming and accessible style, this edition focuses on the application of technology and encourages students to think about creative uses of new media.

 

New to the ninth edition:

Reaching a Multicultural and Diverse Audience (Ch. 11) emphasizes and explains strategies for reaching diverse audiences that include different age groups, cultures and physical disabilities. New On the Job boxes contain current examples of moral dilemmas faced by practitioners, followed by questions for students to consider as they read or as part of a lively classroom discussion in the classroom. Topics range from Michael Vicks dog-fighting charges to Bank of Americas campaign in the Hispanic Community and Harry Potters press coverage.Nearly all new PR Casebooks relate contemporary topics to central concepts in public relations and include the iPhone, Chinas international reputation, Hurricane Katrina, Duke Universitys lacrosse scandal, and online campaigns.The Evolution of Public Relations (Ch. 2) discusses the direction of trend lines in public relations and potential challenges public relations professionals may face in the next 50 years.  

 

What one reviewer says about Wilcox and Camerons Public Relations: Strategies and Tactics:

 

Wilcox and Cameron have the best introductory textbook on the market.  It is very complete, well organized, and I always tell my students that, almost everything you need to know about public relations is in this textbook.

-  Robert Carroll, Ph.D., York College of Pennsylvania
Public Relations: Strategies and Tactics, 9/e

Dennis L. Wilcox, San JoseState University
Glen T. Cameron, Universityof Missouri

 

Comprehensive and current, Public Relations: Strategies and Tactics helps students understand the basic concepts, strategies, and tactics practiced in public relations today. Grounded in scholarship, this ninth edition includes landmark case studies to help students relate relevant public relations theory to the actual practice of public relations. Written in a disarming and accessible style, this edition focuses on the application of technology and encourages students to think about creative uses of new media.

 

New to the ninth edition:

Reaching a Multicultural and Diverse Audience (Ch. 11) emphasizes and explains strategies for reaching diverse audiences that include different age groups, cultures and physical disabilities. New On the Job boxes contain current examples of moral dilemmas faced by practitioners, followed by questions for students to consider as they read or as part of a lively classroom discussion in the classroom. Topics range from Michael Vicks dog-fighting charges to Bank of Americas campaign in the Hispanic Community and Harry Potters press coverage.Nearly all new PR Casebooks relate contemporary topics to central concepts in public relations and include the iPhone, Chinas international reputation, Hurricane Katrina, Duke Universitys lacrosse scandal, and online campaigns.The Evolution of Public Relations (Ch. 2) discusses the direction of trend lines in public relations and potential challenges public relations professionals may face in the next 50 years.  

 

What one reviewer says about Wilcox and Camerons Public Relations: Strategies and Tactics:

 

Wilcox and Cameron have the best introductory textbook on the market.  It is very complete, well organized, and I always tell my students that, almost everything you need to know about public relations is in this textbook.

-  Robert Carroll, Ph.D., York College of Pennsylvania
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Om Public Relations (2008)

I februari 2008 släpptes boken Public Relations skriven av Dennis L. Wilcox, Glen T. Cameron. Det är den 9e upplagan av kursboken. Den är skriven på engelska och består av 612 sidor djupgående information om övrigt. Förlaget bakom boken är Pearson som har sitt säte i London.

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KurslitteraturÖvrigtÖvrigtPublic Relations
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