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Principles of MarketingPrentice Hall International editions Upplaga 7
Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation are among the topics covered in this book.
Upplaga: 7e upplagan
Utgiven: 1996
ISBN: 9780132286855
Förlag: Prentice Hall
Format: Häftad
Språk: Engelska
Sidor: 712 st
Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation are among the topics covered in this book.
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