Principles of Marketing, Activebook 2.0; Philip T. Kotler, Armstrong Gary; 2003

Principles of Marketing, Activebook 2.0 Upplaga 1

av Philip T. Kotler, Armstrong Gary
The Activebook, derived from Kotler and Armstrong¿¿¿s best-selling text, Principles of Marketing, is the most powerful paperback text for the Principles of Marketing course. Like a standard text, students receive this one in print. What makes it more unique is every copy includes a pin-code that enables access to the entire textbook online where it's embedded with interactive resources. Traditional textbooks can't match Activebook's integrated learning experience. In version 2.0, students and instructors have the power to track their progress and personalize their experience. Why just read when you can interact? Visit: www.prenhall.com/kotler
The Activebook, derived from Kotler and Armstrong¿¿¿s best-selling text, Principles of Marketing, is the most powerful paperback text for the Principles of Marketing course. Like a standard text, students receive this one in print. What makes it more unique is every copy includes a pin-code that enables access to the entire textbook online where it's embedded with interactive resources. Traditional textbooks can't match Activebook's integrated learning experience. In version 2.0, students and instructors have the power to track their progress and personalize their experience. Why just read when you can interact? Visit: www.prenhall.com/kotler
Upplaga: 1a upplagan
Utgiven: 2003
ISBN: 9780130418142
Förlag: Pearson
Format: Häftad
Språk: Engelska
Sidor: 672 st
The Activebook, derived from Kotler and Armstrong¿¿¿s best-selling text, Principles of Marketing, is the most powerful paperback text for the Principles of Marketing course. Like a standard text, students receive this one in print. What makes it more unique is every copy includes a pin-code that enables access to the entire textbook online where it's embedded with interactive resources. Traditional textbooks can't match Activebook's integrated learning experience. In version 2.0, students and instructors have the power to track their progress and personalize their experience. Why just read when you can interact? Visit: www.prenhall.com/kotler
The Activebook, derived from Kotler and Armstrong¿¿¿s best-selling text, Principles of Marketing, is the most powerful paperback text for the Principles of Marketing course. Like a standard text, students receive this one in print. What makes it more unique is every copy includes a pin-code that enables access to the entire textbook online where it's embedded with interactive resources. Traditional textbooks can't match Activebook's integrated learning experience. In version 2.0, students and instructors have the power to track their progress and personalize their experience. Why just read when you can interact? Visit: www.prenhall.com/kotler
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Om Principles of Marketing, Activebook 2.0 (2003)

I juli 2003 släpptes boken Principles of Marketing, Activebook 2.0 skriven av Philip T. Kotler, Armstrong Gary. Det är den 1a upplagan av kursboken. Den är skriven på engelska och består av 672 sidor djupgående information. Förlaget bakom boken är Pearson som har sitt säte i London.

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