New Products Management (Int'l Ed); C Merle Crawford; 2014

New Products Management (Int'l Ed) Upplaga 11

av C Merle Crawford
Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management.
Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management.
Upplaga: 11e upplagan
Utgiven: 2014
ISBN: 9781259254345
Förlag: McGraw Hill
Format: Häftad
Språk: Engelska
Sidor: 608 st
Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management.
Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management.
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Om New Products Management (Int'l Ed) (2014)

I september 2014 släpptes boken New Products Management (Int'l Ed) skriven av C Merle Crawford. Det är den 11e upplagan av kursboken. Den är skriven på engelska och består av 608 sidor djupgående information. Förlaget bakom boken är McGraw Hill.

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