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My Life in Advertising and Scientific Advertising
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
Utgiven: 1966
ISBN: 9780844231013
Förlag: McGraw Hill
Format: Häftad
Språk: Engelska
Sidor: 336 st
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
171 kr179 kr
5% studentrabatt med Studentapan
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