Media Planning: A Practical Guide; Jim Surmanek; 1995

Media Planning: A Practical Guide Upplaga 3

av Jim Surmanek
The perfect media-planning primer for your classroom or reference library. This comprehensive resource provides students with a solid foundation in media.

this book presents media dynamics--definitions of various popular media terms and how these terms fit into media planning analysis. the latter part of the book deals with media plan development--how a media plan is constructed and what students should consider in that construction. interspersed are related topics with which students should be familiar in order to plan effective advertising efforts.

the glossary/index is a handy reference defining the most common terms used in media planning, as well as referring the student to the specific page where that term is discussed.

Thoroughly discusses the major media forms including Interactive and Out-of-Home. Covers the basic components of a media plan: objectives, research, creative and promotion strategy, sales data, and competitive activity. Addresses basic questions regarding audience geography, scheduling, copy, coupons, reach, and frequency.
The perfect media-planning primer for your classroom or reference library. This comprehensive resource provides students with a solid foundation in media.

this book presents media dynamics--definitions of various popular media terms and how these terms fit into media planning analysis. the latter part of the book deals with media plan development--how a media plan is constructed and what students should consider in that construction. interspersed are related topics with which students should be familiar in order to plan effective advertising efforts.

the glossary/index is a handy reference defining the most common terms used in media planning, as well as referring the student to the specific page where that term is discussed.

Thoroughly discusses the major media forms including Interactive and Out-of-Home. Covers the basic components of a media plan: objectives, research, creative and promotion strategy, sales data, and competitive activity. Addresses basic questions regarding audience geography, scheduling, copy, coupons, reach, and frequency.
Upplaga: 3e upplagan
Utgiven: 1995
ISBN: 9780844235127
Förlag: McGraw Hill
Format: Häftad
Språk: Engelska
Sidor: 224 st
The perfect media-planning primer for your classroom or reference library. This comprehensive resource provides students with a solid foundation in media.

this book presents media dynamics--definitions of various popular media terms and how these terms fit into media planning analysis. the latter part of the book deals with media plan development--how a media plan is constructed and what students should consider in that construction. interspersed are related topics with which students should be familiar in order to plan effective advertising efforts.

the glossary/index is a handy reference defining the most common terms used in media planning, as well as referring the student to the specific page where that term is discussed.

Thoroughly discusses the major media forms including Interactive and Out-of-Home. Covers the basic components of a media plan: objectives, research, creative and promotion strategy, sales data, and competitive activity. Addresses basic questions regarding audience geography, scheduling, copy, coupons, reach, and frequency.
The perfect media-planning primer for your classroom or reference library. This comprehensive resource provides students with a solid foundation in media.

this book presents media dynamics--definitions of various popular media terms and how these terms fit into media planning analysis. the latter part of the book deals with media plan development--how a media plan is constructed and what students should consider in that construction. interspersed are related topics with which students should be familiar in order to plan effective advertising efforts.

the glossary/index is a handy reference defining the most common terms used in media planning, as well as referring the student to the specific page where that term is discussed.

Thoroughly discusses the major media forms including Interactive and Out-of-Home. Covers the basic components of a media plan: objectives, research, creative and promotion strategy, sales data, and competitive activity. Addresses basic questions regarding audience geography, scheduling, copy, coupons, reach, and frequency.
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Om Media Planning: A Practical Guide (1995)

I oktober 1995 släpptes boken Media Planning: A Practical Guide skriven av Jim Surmanek. Det är den 3e upplagan av kursboken. Den är skriven på engelska och består av 224 sidor djupgående information. Förlaget bakom boken är McGraw Hill.

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