Media Analysis Techniques; Arthur A Berger; 1998

Media Analysis Techniques Upplaga 2

av Arthur A Berger
The Second Edition of the bestselling Media Analysis Techniques provides concise explanations of four perspectives to media analysis - semiological, Marxist, psychoanalytical and sociological - and then demonstrates how these various analyses might be applied to the various popular media such as literature, advertisements and political propaganda. While retaining the classic coverage presented in the first edition, Berger has revised and expanded the volume to include a number of new features, including: a new chapter on advertising; enhanced discussions on methodology; a glossary of terms; a study guide to help students focus on important concepts; a number of learning games, exercises and activities; and new drawings and illustrations.
The Second Edition of the bestselling Media Analysis Techniques provides concise explanations of four perspectives to media analysis - semiological, Marxist, psychoanalytical and sociological - and then demonstrates how these various analyses might be applied to the various popular media such as literature, advertisements and political propaganda. While retaining the classic coverage presented in the first edition, Berger has revised and expanded the volume to include a number of new features, including: a new chapter on advertising; enhanced discussions on methodology; a glossary of terms; a study guide to help students focus on important concepts; a number of learning games, exercises and activities; and new drawings and illustrations.
Upplaga: 2a upplagan
Utgiven: 1998
ISBN: 9780761914549
Förlag: SAGE PUBLICATIONS INC
Format: Häftad
Språk: Engelska
Sidor: 240 st
The Second Edition of the bestselling Media Analysis Techniques provides concise explanations of four perspectives to media analysis - semiological, Marxist, psychoanalytical and sociological - and then demonstrates how these various analyses might be applied to the various popular media such as literature, advertisements and political propaganda. While retaining the classic coverage presented in the first edition, Berger has revised and expanded the volume to include a number of new features, including: a new chapter on advertising; enhanced discussions on methodology; a glossary of terms; a study guide to help students focus on important concepts; a number of learning games, exercises and activities; and new drawings and illustrations.
The Second Edition of the bestselling Media Analysis Techniques provides concise explanations of four perspectives to media analysis - semiological, Marxist, psychoanalytical and sociological - and then demonstrates how these various analyses might be applied to the various popular media such as literature, advertisements and political propaganda. While retaining the classic coverage presented in the first edition, Berger has revised and expanded the volume to include a number of new features, including: a new chapter on advertising; enhanced discussions on methodology; a glossary of terms; a study guide to help students focus on important concepts; a number of learning games, exercises and activities; and new drawings and illustrations.
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Om Media Analysis Techniques (1998)

I juni 1998 släpptes boken Media Analysis Techniques skriven av Arthur A Berger. Det är den 2a upplagan av kursboken. Den är skriven på engelska och består av 240 sidor djupgående information. Förlaget bakom boken är SAGE PUBLICATIONS INC.

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