Measuring Marketing: 103 Key Metrics Every Marketer Needs; Philip Kotler; 2006

Measuring Marketing: 103 Key Metrics Every Marketer Needs Upplaga 1

av Philip Kotler
Marketing is now being asked to be measurably accountable for not only the top-line of their income statement, but also for the bottom-line as well. They're being asked to account for the total marketing program in addition to its component product programs, its advertising, sales promotion, sales and distribution, and pricing programs. This is the first book that addresses the clamor and demand from marketing's many stakeholders to be accountable for its strategies and activities.
Marketing is now being asked to be measurably accountable for not only the top-line of their income statement, but also for the bottom-line as well. They're being asked to account for the total marketing program in addition to its component product programs, its advertising, sales promotion, sales and distribution, and pricing programs. This is the first book that addresses the clamor and demand from marketing's many stakeholders to be accountable for its strategies and activities.
Upplaga: 1a upplagan
Utgiven: 2006
ISBN: 9780470821329
Förlag: John Wiley & Sons
Format: Inbunden
Språk: Engelska
Sidor: 200 st
Marketing is now being asked to be measurably accountable for not only the top-line of their income statement, but also for the bottom-line as well. They're being asked to account for the total marketing program in addition to its component product programs, its advertising, sales promotion, sales and distribution, and pricing programs. This is the first book that addresses the clamor and demand from marketing's many stakeholders to be accountable for its strategies and activities.
Marketing is now being asked to be measurably accountable for not only the top-line of their income statement, but also for the bottom-line as well. They're being asked to account for the total marketing program in addition to its component product programs, its advertising, sales promotion, sales and distribution, and pricing programs. This is the first book that addresses the clamor and demand from marketing's many stakeholders to be accountable for its strategies and activities.
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Om Measuring Marketing: 103 Key Metrics Every Marketer Needs (2006)

I december 2006 släpptes boken Measuring Marketing: 103 Key Metrics Every Marketer Needs skriven av Philip Kotler. Det är den 1a upplagan av kursboken. Den är skriven på engelska och består av 200 sidor djupgående information. Förlaget bakom boken är John Wiley & Sons som har sitt säte i Hoboken.

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